Ogilvy New York,

Description

This commercial video for Kawai Pianos Australia, titled Instrument to Life, captures various individuals playing pianos across different intimate settings. Created by Ogilvy New York and produced by Revolver with post-production by ARC Australia, the video features warm, moody lighting and cinematic framing. Scenes transition from a lively party where a woman plays a grand piano to a young person playing a keyboard in a bedroom, and an older man reflecting on his music. The cinematography emphasizes emotional connection through instruments, highlighting rich textures and detailed hand close-ups on the piano keys.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Low-key / chiaroscuro

Industries

Designer Fashion

Color

Background

Set-dressed

Context

TVC / TV Commercial