McCann New York, Agency / Creative,

Description

This high-energy commercial for Instacart features a retro musical performance reminiscent of a classic 1970s TV variety show. Performers dressed in vibrant green satin jumpsuits sing into microphones while backing musicians and dancers in fruit costumes move across a brightly lit stage. The staging incorporates dynamic lighting, multi-tiered risers, and a large digital backdrop displaying scrolling product graphics. The commercial blends nostalgia with musical comedy to promote grocery delivery in a memorable, theatrical format.

Style

Horizontal, Commercial, Action, Retro

Industries

Grocery

Color

Background

Set-dressed

Context

TVC / TV Commercial