Innocean USA, Agency / Creative,

Description

This commercial spot has a moody and cinematic tone. It opens with a rocky terrain under a dark, stormy sky. The shot transitions to a close-up of a spindly plant. A maroon Hyundai Kona drives through a misty forest. Underwater scenes appear. The vehicle moves through a forest on a paved road. The car is seen from an overhead perspective as well as close-ups. The lighting is low key. The dominant colors are blue and maroon. The spot has a cinematic feel with dramatic music and emphasizes the vehicle's features.