Innocean, Creative Agency, Sydney
Associated creatives
Tags
Description
A dark digital billboard truck is parked along an asphalt city street, featuring a large vibrant blue electronic display screen on its side. The screen exhibits white promotional text with hamburger and French fry graphic icons alongside branding elements. Parked directly behind the truck is a modern white passenger van, and in the background sits a multi-story commercial building with gold lettering reading 100 William above a glass storefront. The urban scene is captured in clear daylight with natural outdoor lighting, showcasing a street-level advertising campaign created by Innocean in Sydney.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Banking
Color
Cobalt (50%)
Jet Black (50%)
Background
Street
Context
Out of Home (OOH)