Industry PDX, Agency / Creative,

Description

The music video opens with an alarm clock on a phone, set for 7:00 AM, then transitions to an urban landscape in bright daylight, where the musician J Balvin is shown from behind, wearing a black hooded jacket with the ACG Nike logo. The artist is also captured listening to music on his smartphone. Other people are seen riding BMX bikes and skateboards on urban streets marked with graffiti. The scenes include people listening to music on their phones, skateboarding in a park, and performing motorcycle stunts on the street.