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BrandIndeed
ProjectBrand Identity
Open book displaying a brand identity guide with blue and pink graphic layouts, typography examples, and photography grids.

Indeed Brand Identity 2022

Associated creatives

Hybrid Design
Hybrid DesignGraphic Design
Henrik Kam
Henrik KamPhotography

Tags

brand identity bookbrand identitybook designgraphic design layoutbrand guidelinestypography manual

Description

An open book rests on a solid teal surface, displaying pages from a brand identity guidelines manual. The layout features a vibrant two-tone color scheme of blue, pink, and light turquoise, incorporating typographic specimens, grid systems, and photographic elements. Various sections include character illustrations, UI screenshots, and structured design principles organized across the spread. The photography by Henrik Kam captures the printed book from a top-down perspective, highlighting the tactile paper texture and clean graphic composition.

Style

Horizontal, Commercial, Clean, Minimalist, Graphic

Techniques

Typography, Screen print / silkscreen

Color

Cobalt (40%)
Blush (30%)
Powder Blue (30%)

Background

Solid Colour

Context

Brand Film / Corporate Video