BRYGHT YOUNG THINGS, Production,

Description

This brand campaign video for WHOOP titled In the Blood features professional footballer Cristiano Ronaldo seated inside a team locker room. Ronaldo wears red athletic kit featuring the Portugal national team crest while interacting with a smartphone displaying health and fitness age data. Graphic overlays present statistics comparing average tournament ages with personal biometric markers. The scene is shot with cinematic lighting inside a wooden locker room setting.

Style

Vertical, Cinematic, Warm, Grainy

Industries

Fitness

Color

Background

Office

Context

Advertising Campaign