BrandPepsi
ProjectPlay Board
Impact BBDO Dubai, Agency / Creative,
Associated creatives
Tags
Description
This black-and-white video showcases the diverse communities of Pakistan playing cricket. The camera moves from dark interior shots of a person holding a cricket bat, to scenes of children playing on the street, and adults watching matches. There are also street scenes with urban buildings, open fields, and monuments visible. The mood is documentary-like, highlighting the inclusivity of cricket in Pakistan.