Papercuts, Production,

Description

This video project titled Red Chair for IKEA was produced by Memac Ogilvy and Papercuts. The visual centres on a framed painting depicting a vibrant red wooden chair set against a pale blue patterned wall. A white plate holding peaches rests on the seat of the chair. The artwork is enclosed in an ornate gold frame mounted on a neutral wall. The composition captures a classic still-life aesthetic with expressive brushwork and distinctive colour contrast.

Style

Artistic, Vertical, Earthy, Clean

Techniques

Oil paint

Industries

Grocery

Color

Context

Advertising Campaign