100%, Production,

Description

This commercial video for IKEA titled Karma features a family seated together on a green couch in a turquoise living room. The room is symmetrically composed, with arched windows flanking a central patterned wall section featuring framed portraits. The family members are engaged in various casual activities, such as reading a newspaper and relaxing. The video transitions to showcase eco-friendly product features, including curtains made from recycled plastic, demonstrating sustainable living choices.