ANORAK Film GmbH, Production,

Description

This commercial video for IKEA titled Home a Feeling Like No Other captures a cinematic montage of diverse individuals traversing urban environments. Created by McCann Worldgroup and produced by ANORAK Film GmbH, the narrative features scenes of people commuting on public transit, riding motorbikes, messaging on mobile phones, and finally gathering together in warm domestic interiors. The video employs natural and soft lighting with a desaturated color palette that transitions into warm tones as subjects return home. Each vignette highlights different characters in various settings, showcasing the emotional journey of returning to one's personal space.

Style

Horizontal, Cinematic, Desaturated

Industries

Big Box Retail

Color

Context

TVC / TV Commercial