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Brand
IKEA
ProjectHave A Go

Three Drunk Monkeys, Agency / Creative,

Associated creatives

Three Drunk Monkeys
Three Drunk MonkeysAgency / Creative

Tags

crowd walkingcrowd of peoplepeople carrying furnituregroup of peoplehousehold items

Description

This commercial video for IKEA titled Have A Go depicts a large group of people walking together through a misty woodland setting, carrying various pieces of furniture and household objects. The sequence begins with individuals emerging from a wooded area and expands into a vast crowd assembled across an open landscape under an overcast sky. Natural lighting and a desaturated colour palette give the scene a cinematic quality. Created by agency Three Drunk Monkeys, the video showcases large-scale group movement and outdoor environmental storytelling.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Natural light

Industries

Specialty Retailers

Background

Forest

Context

TVC / TV Commercial