Picky Productions, Production,

Description

This top-down commercial video for the IKEA project Choose Sleep - Social Life captures a young person lying across a bed with blue and grey bedding in a contemporary bedroom. The overhead perspective reveals a neatly organized space featuring a black and white grid rug, a bedside lamp casting a warm glow, and a guitar propped against the wall. The subject wears shorts, a dark t-shirt, and tall white socks while browsing a smartphone. Created by agency The Newtons Laboratory with production by Picky Productions and music by Bounce Music, the spot maintains a moody cinematic quality with clean lighting and carefully arranged interior design elements.

Style

Vertical, Cinematic, Moody, Clean

Industries

Big Box Retail

Color

Background

Bedroom

Context

Brand Film / Corporate Video