Picky Productions, Production,

Description

This promotional video for IKEA titled Choose Sleep features an overhead shot of a couple in bed together at night. A woman rests her head on her hand while talking on a phone, and a man sits up using a laptop. The bedroom is lit by warm bedside lamps, casting a cozy glow over the herringbone parquet flooring and nightstands. The scene was produced by The Newtons Laboratory and Picky Productions.

Style

Horizontal, Commercial, Warm

Color

Background

Bedroom

Context

Advertising Campaign