Picky Productions, Production,

Description

This overhead scene from IKEA's Choose Sleep project captures a woman lying fast asleep across a made double bed in a warmly lit bedroom. She wears a glittering sequined top and a metallic skirt, suggesting she has recently returned from a night out. The camera angle is an extreme top-down shot looking directly down at the bed, nightstands, and scattered personal items. Warm ambient light emanates from bedside lamps and string lights, casting a cozy and intimate glow across the room. The color palette centers on warm neutrals, golden tones, and rich wood finishes.

Style

Vertical, Cinematic, Warm

Industries

Big Box Retail

Color

Background

Bedroom

Context

Advertising Campaign