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  • ·Billy Bookcase campaign video featuring classical painting by IKEA
Brand
IKEA
ProjectBilly Bookcase

IKEA Billy Bookcase 2026

Associated creatives

Memac Ogilvy
Memac OgilvyAgency / Creative
Papercuts
PapercutsProduction

Tags

oil paintingpaintingman reading bookman readingmanbookcasebooks

Description

This video advertisement for IKEA titled Billy Bookcase features a framed classical oil painting hanging on a plain white wall. The artwork depicts a man seated on a chair indoors, intently reading a book with a tall wooden bookcase filled with books in the background. The warm, traditional art style highlights the timeless utility of bookshelves. The campaign was produced by Papercuts with agency creative by Memac Ogilvy.