Starcom Australia, Media,

Description

This commercial video for the IGA project You Can Not Beat Local, created by agencies Special Group Sydney and Starcom Australia, highlights everyday community life and local shopping. The fast-paced montage features diverse individuals in various settings, including a deli counter, a pub playing pool, and supermarket aisles with shopping carts. The cinematic and commercial style captures candid moments and vibrant local characters interacting with fresh produce and grocery items. Dynamic camera movements and bright lighting emphasize the community connection and the value of shopping locally.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Slow motion

Industries

Grocery

Color

Background

Retail Store

Context

Advertising Campaign