Idolum, Post Production / VFX,

Description

In this commercial, a light-skinned African American man is jogging outdoors on a tree-lined street when he encounters an asthma "trigger" in the form of a person covered in green foliage. The man is startled and reaches for his Primatene Mist inhaler for quick relief. The scene is set in a suburban neighborhood with well-maintained lawns and houses visible in the background. The man wears grey athletic clothing. The asthma trigger figure appears to be constructed from real plant matter. The sunlit day creates dappled shadows on the street, adding depth to the shot.