Kelly Durcan, Agency / Creative,

Description

This video piece from the LiveOnNY campaign titled I Need a Hero Life. Pass It On presents an emotional sequence of portraits featuring patients and loved ones in medical facilities and domestic interiors. The composition captures individuals speaking, resting in hospital beds, and sitting in armchairs with soft interior lighting and natural window illumination. The color grading leans toward muted, realistic tones that emphasize the intimate, human-centric storytelling of the narrative. Throughout the sequence, the camera maintains a steady, observational framing that highlights authentic expressions and compassionate interactions.

Style

Documentary, Horizontal, Cinematic, Desaturated

Techniques

Natural light

Industries

Public Awareness

Color

Background

Medical Clinic

Context

Brand Film / Corporate Video