VML Dubai, Agency / Creative,

Description

This vertical campaign video for Panadol Extra titled I Have Plans features comedic vignettes of a man and woman communicating through text messages while singing about breakups and Valentine's Day. The video utilizes retro-styled colour grading with a solid red backdrop, multiple layered visual exposures, and on-screen chat bubble interfaces. The male subject wears a maroon sweatshirt with white lettering and collar, while the female subject wears an orange cardigan over a black top. Created by VML Dubai and What If, the production combines humorous musical performance with relatable everyday relationship scenarios.

Style

Humorous, Vertical, Commercial, Desaturated, Retro

Industries

Cosmetics

Color

Background

Solid Colour

Context

TVC / TV Commercial