Hammond Cox Casting, Production,

Description

This commercial video for Hyundai's Uni Drive project follows an older woman and a younger woman driving together in a modern electric vehicle through open countryside roads bordered by lush green fields. The intimate interior shots highlight natural lighting as they converse and share a lighthearted moment, adjusting the dashboard controls while on the move. Directed with an editorial aesthetic, the spot captures the effortless connection between family members during a road trip in an EV. Post-production and sound design are handled by Stink Films Berlin and Studiofunk.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Electric / EV

Color

Background

Road

Context

TVC / TV Commercial