INNOCEAN Worldwide, Agency / Creative,

Description

This commercial video for Hyundai titled Impressions showcases artist Jim Denevan drawing large geometric circle patterns onto the vast, barren expanse of a salt flat. A silver Hyundai station wagon is driven across the white landscape, mirroring the circular paths and leaving intricate tire tracks in the earth. Aerial shots capture the massive scale of the land art installations from above, while intimate interior camera angles show the driver beneath a panoramic sunroof. Produced by Sweetshop AU with creative input from INNOCEAN Worldwide and post-production by Fin Design + Effects, the piece combines natural light exterior shots with cinematic wide angles.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, Drone footage

Industries

Luxury Automotive

Color

Background

Sand Dunes

Context

TVC / TV Commercial