Brand
ProjectBackseat Driver
Agency Icon, Agency / Creative,
Associated creatives
Tags
Description
This commercial video spot for Hyundai titled Backseat Driver features two men interacting outside an airport arrivals terminal before loading luggage into a cream-colored electric car. The scene shifts to the interior of the vehicle as they drive together, highlighting everyday dynamics and automotive features. The cinematography captures clean, natural daylight with a grounded cinematic style set against an airport transport hub. The visual narrative combines modern urban environments with professional color grading to emphasize the vehicle design.