Humber Street Gallery Brand Identity 2019

Description

This interior view showcases the wayfinding and signage system designed by Saul Studio for the Humber Street Gallery brand identity project. Black horizontal modular directional panels are mounted on a clean white wall, listing facility locations including roof terrace, gallery spaces, project space, and amenities. The typography is modern and sans-serif with clear white lettering, with level one highlighted in a distinctive yellow tone. A vertical pillar on the left features corresponding floor numbers and a black door handle, captured with natural interior lighting and a minimalist aesthetic.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Specialty Retailers

Color

Background

White Seamless

Context

Advertising Campaign