HUGO HUGOYourWay 2024

About

This dynamic campaign video for HUGO titled HUGOYourWay was directed by Markn and styled by Edem Dossou. The visual features models Lennon Gallagher, Liv Walters, and Zaram Obasi navigating an outdoor go-kart track and urban setting. The production features hair styling by Sarah Jo Palmer, makeup by Vassilis Theotokis, casting by Monika Domarke, set design by Samuel Pidgen, and production by Daniela Echeverri. The footage captures fast-paced motion, contemporary fashion, and candid outdoor moments against a backdrop of urban architecture and racing circuits.