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Brand
HUGO
ProjectHUGOYourWay
Zaram Obasi wearing shield sunglasses and a HUGO logo print shirt over a white hoodie against stacked tires for HUGOYourWay.

HUGO HUGOYourWay 2024

Associated creatives

Markn
MarknPhotographer
Edem Dossou
Edem DossouFashion Editor/Stylist
Sarah Jo Palmer
Sarah Jo PalmerHair Stylist
Vassilis Theotokis
Vassilis TheotokisMakeup Artist
Monika Domarke
Monika DomarkeCasting Director
Samuel Pidgen
Samuel PidgenSet Designer
Daniela Echeverri
Daniela EcheverriProducer
Lennon Gallagher
Lennon GallagherModel
Liv Walters
Liv WaltersModel
Zaram Obasi
Zaram ObasiModel

Tags

zaram obasiblack man wearing sunglassesman wearing sunglassesblack manhugo monogram shirtmonogram shirtpatterned short sleeve shirtwhite hoodiehoodieblack shield sunglassesshield sunglassessunglasses

Description

A close-up portrait from the HUGO 'HUGOYourWay' campaign, photographed by Markn with fashion styling by Edem Dossou. Model Zaram Obasi is seated wearing an open short-sleeve collared shirt covered in a repeating HUGO monogram print over a white hooded sweatshirt, accessorized with oversized black shield sunglasses. The background is composed of a dense wall of stacked black and white rubber vehicle tires.

Style

Horizontal, Commercial, Clean

Techniques

Soft Light

Industries

Menswear

Color

Pure White (40%)
Charcoal (40%)
Jet Black (20%)

Background

Set-dressed

Context

Advertising Campaign