Brand
ProjectRED FALL 2026

William Arcand, Photographer, New York
Associated creatives
Tags
Description
This fashion editorial image from the HUGO Red Fall 2026 campaign features a model captured by photographer William Arcand. The subject wears a structured white blazer layered over a crisp white shirt and light wash denim jeans, completed with tinted aviator sunglasses. Makeup was crafted by Jody Cuberli and Kenny Campbell, with casting directed by Julie Sinios and production managed by Daniela Echeverri. The composition is set against a neutral, textured backdrop with soft lighting that emphasizes the clean lines of the tailoring.
