BrandHugo Boss
ProjectBe the Next

Hugo Boss Be the Next 2026
Associated creatives
Tags
Description
Actress Meghann Fahy stars in the Hugo Boss 'Be the Next' campaign, photographed by Mikael Jansson. She wears a relaxed, tailored off-white sleeveless blazer vest paired with matching wide-leg trousers and a long draped silk neck scarf. The shot features high-key lighting with sharp architectural shadow patterns cast across a clean white studio backdrop, highlighting the crisp tailoring and clean minimalist aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Hard Light
Industries
Luxury Fashion Houses
Color
Off-White (20%)
Cream (80%)
Background
White Seamless
Context
Advertising Campaign
