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  • ·HUGO Blue Winter 26 Brown Suede Bag Campaign
BrandHUGO
ProjectBLUE WINTER 26
Cropped shot of a model in grey sweatpants and a light-wash denim jacket holding a dark brown suede handbag against a grey backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

dark brown handbagbrown handbaghandbagbrown suede bagsuede bagheather grey sweatpantsgrey sweatpantssweatpantslight wash denim jacketdenim jacket

Description

A cropped fashion studio portrait created for HUGO's Blue Winter 26 project, photographed by William Arcand. The composition focuses on a model holding a dark brown suede handbag with dark tubular leather handles and subtle hardware details. The styling pairs heather grey fleece sweatpants with an oversized light-wash denim jacket and a visible white ribbed cuff. Soft, diffused studio lighting accentuates the tactile textures of the suede, denim, and cotton jersey against a neutral grey seamless background.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Bags & Accessories

Color

Denim (20%)
Espresso (30%)
Medium Grey (40%)

Background

Grey Seamless

Context

Advertising Campaign