HUGO BLUE WINTER 26 2026

Description

A full-length studio fashion photograph for the HUGO BLUE WINTER 26 campaign, photographed by William Arcand with makeup by Jody Cuberli and Kenny Campbell. The model stands centered on a grey platform against a neutral grey seamless studio backdrop. She wears a black knit beanie, a black denim jacket accented with a brown faux-fur collar over a layered blue denim shirt, a white base top, and relaxed black denim trousers with matching black shoes. In her right hand, she holds a structured dark brown suede tote bag while resting her left hand in her pocket. Clean, diffused studio lighting sculpts the silhouette and highlights the varied textures across the layered garments.

Style

Vertical, Clean, Commercial

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Lookbook