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BrandHUGO
ProjectBLUE WINTER 26
Model wearing pink-tinted sunglasses and a white shearling-collar puffer jacket looking down against a pale studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

pink aviator sunglassespink sunglassesaviator sunglasseswhite puffer jacketpuffer jacketfur collar jacketshearling collar jacketwoman looking downwoman in sunglasseswoman wearing jacket

Description

A close-up fashion portrait from the HUGO 'BLUE WINTER 26' project features a female model looking downward against a soft, muted studio backdrop. She wears oversized translucent blush-pink aviator sunglasses paired with an off-white puffer jacket adorned with a plush faux-fur collar and a silver zipper. Her dark hair is parted precisely down the center and slicked back, highlighting a layered lavender crew-neck collar underneath the outerwear. The composition is lit with clean, soft beauty lighting that emphasizes smooth textures and crisp lines.

Style

Vertical, Cool, Clean, Editorial

Techniques

Beauty Light

Industries

Designer Fashion

Color

Off-White (60%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign