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  • ·HUGO Blue Winter 26 Silver Puffer Jacket Campaign
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a metallic silver hooded puffer jacket and holding a large brown suede tote bag against a neutral studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

metallic silver puffer jacketsilver puffer jacketmetallic puffer jacketpuffer jackethooded down coatbrown suede tote bagbrown tote bagsuede tote baglarge tote bag

Description

A commercial fashion portrait for the HUGO Blue Winter 26 campaign, photographed by William Arcand. The subject is styled in an oversized metallic silver quilted puffer jacket with a raised hooded collar, carried with a large dark brown suede tote bag held under the arm. Studio soft lighting highlights the reflective, high-shine surface of the winter outerwear alongside the matte texture of the suede accessory against a seamless light grey studio background.

Style

Editorial, Vertical, Cool, Polished

Techniques

Soft Light

Industries

Designer Fashion

Color

Silver (metallic) (50%)
Chocolate (30%)

Background

Grey Seamless

Context

Advertising Campaign