BrandHUGO
ProjectBLUE WINTER 26

HUGO BLUE WINTER 26 2026
Associated creatives
Tags
Description
A close-up fashion portrait from the HUGO 'BLUE WINTER 26' campaign, captured by photographer William Arcand. The subject is turned in three-quarter profile wearing a high-shine metallic silver down puffer jacket with quilted baffle detailing and an oversized collar. A bold black rectangular patch with the white 'HUGO' logo is prominent on the jacket's wrist cuff, styled over black trousers against a clean, smoothly lit grey studio seamless background.
Style
Vertical, Commercial, Glossy, Clean
Techniques
Soft Light
Industries
Designer Fashion
Color
Silver (metallic) (80%)
Jet Black (20%)
Background
Grey Seamless
Context
Advertising Campaign
