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  • ·HUGO Blue Winter 26 Plush Fur Jacket Campaign
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a brown plush faux fur zip jacket and aviator sunglasses against a grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

brown plush jacketbrown fur jacketplush jacketfaux fur jacketbrown fleece jackettinted aviator sunglassesaviator sunglassessunglasses

Description

Photographed by William Arcand for HUGO's BLUE WINTER 26 project, a female model poses in three-quarter profile against a subtle neutral gradient studio backdrop. She wears a voluminous, high-collar dark brown faux fur fleece jacket layered over light blue wash denim, paired with metal-frame aviator sunglasses featuring gradient amber lenses. Studio soft lighting sculpts the deep, tactile texture of the plush shearling-style outerwear while casting gentle shadows across the minimalist studio setting.

Style

Editorial, Vertical, Tactile

Techniques

Soft Light

Industries

Designer Fashion

Color

Chocolate (70%)
Denim (20%)

Background

Grey Seamless

Context

Advertising Campaign