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BrandHUGO
ProjectBLUE WINTER 26
Model wearing dark sunglasses, an oversized light-wash denim shirt, and grey sweatpants against a neutral studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

light wash denim shirtoversized denim shirtdenim shirtgrey sweatpantssunglasses

Description

A three-quarter profile studio shot features a model wearing an oversized, faded light-wash denim overshirt layered over a dark brown knit top with exposed white cuffs. The relaxed streetwear styling includes heather grey sweatpants with HUGO graphic lettering and a light grey sweatshirt casually knotted at the waist. Tinted retro aviator sunglasses accessorize the look against a clean, smoothly lit gradient grey backdrop.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Denim (40%)
Light Grey (30%)
Espresso (20%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign