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  • ·HUGO Blue Winter 26 Metallic Puffer Coat Campaign
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a metallic silver hooded puffer coat while carrying a large brown suede tote bag against a grey background.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

metallic puffer jacketsilver puffer jacketpuffer jacketbrown suede tote bagbrown suede bagsuede tote bagtote baghooded puffer coatblack woman in puffer coatblack woman

Description

A fashion campaign image for HUGO BLUE WINTER 26 photographed by William Arcand. The model poses wearing an oversized metallic silver puffer jacket with the hood drawn tight around the head. A large, structured dark brown suede tote bag with matching leather straps is held in the foreground. Studio lighting reflects sharply off the high-gloss metallic fabric against a neutral studio backdrop.

Style

Editorial, Vertical, Cool, Glossy

Techniques

Soft Light

Industries

Designer Fashion

Color

Silver (metallic) (60%)
Chocolate (30%)

Background

Grey Seamless

Context

Advertising Campaign