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  • ·HUGO Blue Winter 26 Menswear Studio Portrait
BrandHUGO
ProjectBLUE WINTER 26
Young man wearing a black baseball cap, striped blue and navy polo shirt, and a dark knit sweater tied around his neck.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in striped polo shirtstriped polo shirtblue striped poloman in baseball capblack baseball capbaseball capsweater tied over shouldersknit sweater

Description

A studio portrait for the HUGO 'BLUE WINTER 26' project captured by photographer William Arcand. A young male model poses centrally against a neutral grey seamless background with subtle vignette falloff. He wears a structured black baseball cap over dark curly hair, a light blue and dark navy horizontally striped long-sleeve polo shirt, and a dark textured knit sweater draped and knotted across his chest. The lighting is crisp yet soft, casting gentle shadows that define his facial features.

Style

Vertical, Commercial, Cool, Clean

Techniques

Soft Light

Industries

Menswear

Color

Navy (40%)
Sky Blue (40%)
Jet Black (20%)

Background

Grey Seamless

Context

Advertising Campaign