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  • ·HUGO Blue Winter 26 Menswear Plaid Jacket
BrandHUGO
ProjectBLUE WINTER 26
Black male model in a blue and black plaid zip jacket, dark denim jeans, black baseball cap, and black leather shoes on a platform.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black man standingblack manman standingblue plaid jacketplaid jacketcheck zip jacketdark wash jeansstraight leg jeansdenim jeansblack baseball capblack cap

Description

A full-length studio portrait captures a Black male model posing on a dark reflective rectangular platform against a neutral grey studio backdrop. He wears a dark blue and black buffalo plaid zip-up jacket with a structured collar layered over a fine-ribbed blue crewneck sweater. His outfit is completed with dark indigo denim straight-leg jeans, black leather derby shoes, and a structured black baseball cap. The lighting is diffused and soft, creating clean contours and subtle specular highlights across the dark fabrics.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Navy (40%)
Off-Black (50%)

Background

Grey Seamless

Context

Lookbook