Logo
  • Home
  • ·Media
  • ·HUGO Blue Winter 26 Menswear Studio Campaign
BrandHUGO
ProjectBLUE WINTER 26
Male model wearing a black jacket, white HUGO logo t-shirt, dark jeans, and black cap on a studio platform.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in black jacketblack jacketzip up jacketwhite logo t shirtwhite t shirtgraphic t shirtblack jeansblack denimblack capblack baseball cap

Description

A studio menswear shot from the HUGO Blue Winter 26 campaign photographed by William Arcand. A male model stands posed atop a low square platform against a smooth grey gradient backdrop. He wears an open black zip-up jacket over a white t-shirt featuring green logo text, paired with relaxed-fit black jeans, dark boots, and a black baseball cap. The lighting is diffused and clean, casting subtle soft shadows while emphasizing the sharp monochrome styling.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (60%)
Pure White (20%)

Background

Grey Seamless

Context

Lookbook