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BrandHUGO
ProjectBLUE WINTER 26
Model wearing an acid-wash denim shirt, grey sweatpants, and sunglasses, standing on a platform against a grey backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black male modelmale modelman standingbleached denim shirtacid wash denim shirtdenim shirtgrey sweatpantssweatpantsdark sunglassessunglasses

Description

Full-length studio portrait of a Black male model posing on a raised grey platform for the HUGO BLUE WINTER 26 collection, photographed by William Arcand. The styled menswear ensemble consists of a bleached light blue denim overshirt layered over a dark burgundy knit top, paired with relaxed light grey sweatpants and a sweatshirt tied around the waist. He wears dark sunglasses, carries a small brown handbag in one hand, and finishes the look with two-tone leather sneakers. Studio lighting softly illuminates the subject against an uncluttered, smooth grey gradient backdrop.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Menswear

Color

Light Grey (40%)
Denim (30%)
Espresso (20%)

Background

Grey Seamless

Context

Lookbook