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  • ·HUGO BLUE WINTER 26 Menswear Campaign
BrandHUGO
ProjectBLUE WINTER 26
Man wearing a black jacket, white HUGO graphic t-shirt, black cap, and dark jeans standing on a platform in a studio.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man wearing black jacketman in black jacketblack zip up jacketblack jacketwhite graphic t shirtwhite t shirtwhite teewashed black jeansblack jeansdark denim jeansblack baseball capblack cap

Description

A studio portrait for HUGO's BLUE WINTER 26 campaign features a male model standing atop a dark square platform against a neutral grey backdrop. The model wears an open black zip-up jacket over a white t-shirt featuring a subtle brand graphic, paired with straight-leg washed black jeans, black leather footwear, and a black baseball cap. Shot with controlled studio lighting by photographer William Arcand, the composition focuses on clean streetwear styling with balanced contrast.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Menswear

Color

Jet Black (50%)
Pure White (20%)
Charcoal (30%)

Background

Grey Seamless

Context

Advertising Campaign