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  • ·HUGO Blue Winter 26 Denim Jacket Campaign
BrandHUGO
ProjectBLUE WINTER 26
Young man with curly hair wearing an acid-wash denim jacket, matching jeans, and a black fringe scarf against a grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in denim jacketacid wash denim jacketdenim jacketfaded denim jacketmens denim jacketblack fringe scarfblack scarfmatching denim jeansdenim jeans

Description

A studio portrait for HUGO's BLUE WINTER 26 campaign photographed by William Arcand. The male model stands with a downward gaze, styled in an oversized acid-washed denim jacket with silver snap buttons and flap chest pockets, paired with matching straight-leg jeans. A textured navy waffle-knit undershirt and a draped black knit scarf with fringe accents add layered depth to the cold-weather ensemble. Directional studio lighting illuminates the model against a neutral grey seamless background, emphasizing the tactile denim wash and dark fabric textures.

Style

Editorial, Vertical, Cool, Desaturated

Techniques

Soft Light

Industries

Menswear

Color

Denim (50%)
Jet Black (30%)
Navy (20%)

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign