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  • ·HUGO Blue Winter 26 Faded Denim Campaign
BrandHUGO
ProjectBLUE WINTER 26
Man with curly hair looking down while wearing a faded denim jacket, black scarf, and matching jeans against a neutral studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

man in denim jacketman wearing denim jacketdenim jacketfaded denim jacketacid wash denim jackettrucker jacketdenim jeansblack scarfblack fringe scarf

Description

A young man with curly brown hair gazes downward in a studio portrait captured for the HUGO BLUE WINTER 26 campaign. He wears an acid-washed grey-blue denim trucker jacket layered over a dark waffle-knit top and a black tasseled scarf, paired with matching denim jeans. The lighting casts gentle shadows and subtle highlights across the textured fabric of the jacket. The shot is framed vertically against a clean, minimal grey studio background, emphasizing contemporary casual tailoring.

Style

Vertical, Cool, Commercial, Clean

Techniques

Soft Light

Industries

Menswear

Color

Denim (60%)
Jet Black (30%)

Background

Grey Seamless

Context

Advertising Campaign