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BrandHUGO
ProjectBLUE WINTER 26
Model wearing an oversized light-wash denim shirt, sunglasses, and grey sweatpants against a neutral studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

oversized denim shirtdenim shirtlight wash denimgrey sweatpantssweatpantstinted sunglassessunglassesblack model wearing sunglassesblack model

Description

A model poses in three-quarter profile wearing an oversized light-wash denim button-down shirt layered over a dark top and heather grey sweatpants. Translucent-framed sunglasses accent the casual, street-ready silhouette, with a grey sweatshirt loosely tied around the waist. Diffused studio lighting produces soft shadows across a neutral grey gradient background. The look is photographed by William Arcand for the HUGO Blue Winter 26 collection.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Streetwear

Color

Denim (50%)
Light Grey (30%)
Espresso (20%)

Background

Grey Seamless

Context

Advertising Campaign