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BrandHUGO
ProjectBLUE WINTER 26
Male model wearing a washed denim jacket, black fringed scarf, and matching jeans against a neutral studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

male model in denim jacketman in denim jacketman wearing denim jacketwashed denim jacketdenim jackettrucker jacketmatching denim jeansdenim jeansblack fringed scarfblack scarfyoung man looking downman looking downcurly brown haircurly hair

Description

A fashion portrait captures a young male model with dark curly hair looking downward against a seamless neutral grey studio backdrop. He wears a washed grey-blue denim trucker jacket with dual chest flap pockets and silver-toned buttons over a navy waffle-knit layer and an oversized black fringed scarf. The ensemble is styled with matching washed denim jeans. Soft, directional studio lighting casts delicate highlights across the denim texture and contours the model's profile.

Style

Editorial, Vertical, Cool

Techniques

Soft Light

Industries

Menswear

Color

Denim (60%)
Jet Black (30%)

Background

Grey Seamless, Education Building

Context

Advertising Campaign