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BrandHUGO
ProjectBLUE WINTER 26
Model wearing a black shearling-collar denim jacket and matching jeans while holding an oversized brown suede tote bag in studio.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

brown suede tote bagsuede tote bagbrown tote bagtote bagblack shearling denim jacketshearling collar jacketblack denim jacketdenim jacketwoman holding tote bagwoman in denim jacket

Description

Part of the HUGO BLUE WINTER 26 project photographed by William Arcand, this studio image highlights casual tailored denim and leather accessories. A model stands in three-quarter profile wearing a black denim jacket lined with a brown faux-fur shearling collar layered over a blue wash button-down shirt and matching dark denim trousers. Tucked under her arm is a large structured tote bag crafted from rich dark brown suede with fine edge trim. The lighting is soft and directional against a neutral grey seamless background, creating subtle tonal separation across the textiles.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-Black (60%)
Chocolate (30%)

Background

Grey Seamless

Context

Advertising Campaign