HUGO BLUE WINTER 26 2026

Description

A trio of fashion models pose closely together for the HUGO BLUE WINTER 26 campaign, photographed by William Arcand. In the foreground, a female model wears a black down puffer jacket with an exaggerated wide collar over a zipped polo and light wash textured denim, with a brown sweatshirt tied around her waist. Flanking behind her, a male model in dark aviator sunglasses and a white knit beanie wears an oversized brown puffer bomber jacket, while a second female model at right wears a black beanie and denim jacket with shearling lining while carrying a brown suede tote bag. The composition utilizes clean studio lighting against a neutral grey seamless background, emphasizing the layered textures of the outerwear collection.

Style

Vertical, Clean, Commercial

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Grey Seamless, Sports Venue

Context

Advertising Campaign