BrandHUGO
ProjectBLUE WINTER 26

HUGO BLUE WINTER 26 2026
Associated creatives
Tags
Description
A studio fashion shot from the HUGO BLUE WINTER 26 project photographed by William Arcand. The model poses against a neutral grey studio background, holding an oversized dark brown suede tote bag tucked beneath one arm. She wears a dark denim trucker jacket detailed with a plush brown fur collar, layered over a blue denim button-up shirt and paired with matching dark denim trousers. Directional studio lighting illuminates the textural contrast between the soft suede, fur trim, and rigid denim.
Style
Vertical, Commercial, Clean, Moody
Techniques
Soft Light
Industries
Designer Fashion
Color
Off-Black (60%)
Chocolate (30%)
Background
Grey Seamless
Context
Advertising Campaign
