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  • ·HUGO Blue Winter 26 Shearling Denim Jacket Campaign
BrandHUGO
ProjectBLUE WINTER 26
Model wearing a black beanie, black fur collar denim jacket, and black trousers holding a brown tote bag against a grey studio backdrop.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

woman in black denim jacketwoman in denim jacketwoman standingblack denim jacket with fur collarblack denim jacketdenim jacket with fur collarblack beanieblack trousersblack pantsbrown suede tote bagbrown tote bag

Description

Full-length studio portrait photographed by William Arcand for the HUGO Blue Winter 26 campaign. The model stands facing the camera on a dark square platform against a neutral grey seamless backdrop. She is styled in a black denim jacket featuring a brown fur collar, layered over a blue denim button-up and dark knit, paired with relaxed black trousers and a black knit beanie. In her right hand she carries a structured dark brown suede tote bag, with makeup by Jody Cuberli and Kenny Campbell under clean studio lighting.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (70%)
Chocolate (20%)

Background

Grey Seamless

Context

Lookbook