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  • ·HUGO BLUE WINTER 26 Portrait by William Arcand
BrandHUGO
ProjectBLUE WINTER 26
Close-up portrait of a model wearing tinted sunglasses, a black quilted puffer jacket, grey knit cardigan, and blue shirt.

HUGO BLUE WINTER 26 2026

Associated creatives

William Arcand
William ArcandPhotographer
Jody Cuberli
Jody CuberliMakeup Artist
Kenny Campbell
Kenny CampbellMakeup Artist
Julie Sinios
Julie SiniosCasting Director
Daniela Echeverri
Daniela EcheverriProducer

Tags

black quilted puffer jacketblack puffer jacketpuffer jacketblack jackettinted sunglassespink sunglassessunglasseslight blue collared shirtblue shirtgrey knit cardigangrey cardigan

Description

A close-up studio portrait for the HUGO BLUE WINTER 26 campaign, photographed by William Arcand with production by Daniela Echeverri. The model wears a black quilted puffer jacket layered over a heather grey knit cardigan and a light blue collared shirt, accessorised with translucent pink-tinted sunglasses. Soft, controlled studio lighting highlights the varied textile surfaces against a smooth, graduated grey background.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Industries

Designer Fashion

Color

Jet Black (50%)
Medium Grey (20%)
Powder Blue (20%)

Background

Grey Seamless

Context

Advertising Campaign